Let ‘Em Know – the rally cry of the Cavs. Across every touch point the message is team building, storylines that reinforce culture, after marking the 50th year we embraced a team in its renaissance, creating a monumental campaign looking back while staying true to the motto - All for one, One for all! From the reveal of historic city jersey designs, Emmy Award winning broadcast long-form documentaries featuring the most celebrated personalities in their history to exclusive behind-the-scenes social content.

“Rents Due” (a behind the scenes look at training camp) received an Emmy for One Time Sports Special & “Enter the Cavaliers” was nominated for an Emmy in the same year .

Role: ECD, director, writer & story producer.